"It took much to long. Sometimes I wonder why I didn't realize it much sooner. What I've been looking for all this time are likeminded people who understand the value of two things: time and aesthetics."
Hello. If you've found your way onto this page, hopefully it's because you've been reading the stories Notice produced and you wanted know a bit about the people behind the publications. My story is pretty simple. In my 20s, I was a budding photographer who got sidetracked -- in the best way possible -- into the crazy world of web design. With a really stellar crew, I learned about graphic design, coding and animation. Before long I was managing projects and working with clients from across the globe. Then the sh*t hit the fan and my first business ran out of gas. The dot com bubble burst and I was out looking for my next gig. I did a two year gig with a really great group of software engineers, but felt the entrepreneurial urge. Before long I was out building my second business. As a marketing consultant, I was up to my eyeballs in branding and advertising for the next seven years. In my mid 30s I decided that I needed a change of scenery and signed up to journalism school. Half way through the program, me and Brett Luft pieced together a beta concept for Notice and we've been tinkering with it ever since.
By Jesse Yardley
Twitter’s reputation has been under fire in recent months as concerns grow that it’s a platform for hate speech and trolls. Certainly there is a growing chorus of…
5 years ago | Comments
By Jesse Yardley
Kurt Villanueva has been an audiophile ever since he was a kid. One Christmas, when he was just 12 years old, his cousin played Michal Jackson’s You Are Not…
6 years ago | Comments
By Jesse Yardley
Cinema is magical. It’s a medium larger than life and offers enormous potential. Yet, ever year studios produce mundane movies rehashing the same tired franchises and characters. The potential of…
6 years ago | Comments
By Jesse Yardley
Ask ten different street photographers what defines the art form and you’ll likely get ten different answers. It’s a diverse craft that’s unique to each photographer. Street photography is a special art —…
6 years ago | Comments
By Jesse Yardley
In 2015, I produced a short film about film photography. It might have gone unnoticed, but our friends over at PetaPixel shared the video and before long it…
6 years ago | Comments
By Jesse Yardley
On May 31st, 2017 Nikon announced three new wide-angle lenses, which the company says will deliver “brilliant image quality and maximum versatility whether shooting vast landscapes, architecture, interiors,…
6 years ago | Comments
By Jesse Yardley
Jose Soriano entered the pharmacy. It was a warm summer day in Montreal – a perfect day to get outdoors and enjoy the weather. His wife Leydy suggested…
8 years ago | Comments
By Jesse Yardley
You wouldn’t expect a girl who describes herself as an introvert to take off her clothes in front of a camera, but that’s exactly what Beatrix Mae has…
8 years ago | Comments
By Jesse Yardley
The Calgary jazz music scene has suffered a series of setbacks since 2010 when the city’s annual jazz festival was cancelled. In the few years leading up to…
8 years ago | Comments
By Jesse Yardley
Nine West: Capricious. $125.00 Nine West: Martina. $120.00 Nine West: Kimery. $130.00 Nine West: Corsette. $125.00 Nine West: Kinsley. $130.00 As every woman knows, the stiletto is…
9 years ago | Comments
By Jesse Yardley
It’s December in Hawaii, the busiest time of the year. Now mid morning, the weather is warm and sunny on the island’s south shore. Today my girlfriend Sue…
9 years ago | Comments
By Jesse Yardley
Calgary’s cultural events depend substantially on corporate sponsorships and donations to fund many of their activities. Corporate sponsorships benefit organizations such as Theatre Calgary, the Calgary Philharmonic Orchestra…
9 years ago | Comments