Reload Your Mind

Jesse Yardley

Jesse Yardley

Editor in Chief

"It took much to long. Sometimes I wonder why I didn't realize it much sooner. What I've been looking for all this time are likeminded people who understand the value of two things: time and aesthetics."


Hello. If you've found your way onto this page, hopefully it's because you've been reading the stories Notice produced and you wanted know a bit about the people behind the publications. My story is pretty simple. In my 20s, I was a budding photographer who got sidetracked -- in the best way possible -- into the crazy world of web design. With a really stellar crew, I learned about graphic design, coding and animation. Before long I was managing projects and working with clients from across the globe. Then the sh*t hit the fan and my first business ran out of gas. The dot com bubble burst and I was out looking for my next gig. I did a two year gig with a really great group of software engineers, but felt the entrepreneurial urge. Before long I was out building my second business. As a marketing consultant, I was up to my eyeballs in branding and advertising for the next seven years. In my mid 30s I decided that I needed a change of scenery and signed up to journalism school. Half way through the program, me and Brett Luft pieced together a beta concept for Notice and we've been tinkering with it ever since.

Recent Posts

Tennis Canada

Can Tennis Score Points in Hockey Country?

Jesse Yardley

By Jesse Yardley

It’s no secret that Canada has a passion for hockey; or at the very least, many Canadians have a passion for it. Canada and hockey have been linked…

6 years ago | Comments