Reload Your Mind

Jesse Yardley

Jesse Yardley

Editor in Chief

"It took much to long. Sometimes I wonder why I didn't realize it much sooner. What I've been looking for all this time are likeminded people who understand the value of two things: time and aesthetics."

Autobiography

Hello. If you've found your way onto this page, hopefully it's because you've been reading the stories Notice produced and you wanted know a bit about the people behind the publications. My story is pretty simple. In my 20s, I was a budding photographer who got sidetracked -- in the best way possible -- into the crazy world of web design. With a really stellar crew, I learned about graphic design, coding and animation. Before long I was managing projects and working with clients from across the globe. Then the sh*t hit the fan and my first business ran out of gas. The dot com bubble burst and I was out looking for my next gig. I did a two year gig with a really great group of software engineers, but felt the entrepreneurial urge. Before long I was out building my second business. As a marketing consultant, I was up to my eyeballs in branding and advertising for the next seven years. In my mid 30s I decided that I needed a change of scenery and signed up to journalism school. Half way through the program, me and Brett Luft pieced together a beta concept for Notice and we've been tinkering with it ever since.

Recent Posts

Top Ten Twitter Accounts for Science and Technology

Top 10 Twitter Accounts for Science Nerds

Jesse Yardley

By Jesse Yardley

Twitter’s reputation has been under fire in recent months as concerns grow that it’s a platform for hate speech and trolls. Certainly there is a growing chorus of…

1 week ago | Comments

What’s new and popping with high-end Audio?

Jesse Yardley

By Jesse Yardley

Kurt Villanueva has been an audiophile ever since he was a kid. One Christmas, when he was  just 12 years old, his cousin played Michal Jackson’s You Are Not…

4 months ago | Comments

Movie Reviews: The Professional

Notice Classic Movie Reviews

Jesse Yardley

By Jesse Yardley

Cinema is magical. It’s a medium larger than life and offers enormous potential. Yet, ever year studios produce mundane movies rehashing the same tired franchises and characters. The potential of…

4 months ago | Comments

Bay Street, Toronto, 1981

Black and white photos from 1980s Japan and Toronto have modern appeal

Jesse Yardley

By Jesse Yardley

Ask ten different street photographers what defines the art form and you’ll likely get ten different answers. It’s a diverse craft that’s unique to each photographer. Street photography is a special art —…

5 months ago | Comments

Film Photography in Canada

As film photography grows in popularity, businesses are sprouting up to meet demand

Jesse Yardley

By Jesse Yardley

In 2015, I produced a short film about film photography. It might have gone unnoticed, but our friends over at PetaPixel shared the video and before long it…

5 months ago | Comments

AF-S NIKKOR 28mm f/1.4E ED, AF-P DX NIKKOR 10-20mm f/4.5-5.6G VR, AF-S Fisheye NIKKOR 8-15mm f/3.5-4.5E ED

Three new wide-angles from Nikon

Jesse Yardley

By Jesse Yardley

On May 31st, 2017 Nikon announced three new wide-angle lenses, which the company says will deliver “brilliant image quality and maximum versatility whether shooting vast landscapes, architecture, interiors,…

5 months ago | Comments

Calgary Photographer

Jose Soriano sees Canada as an adventure and a challenge

Jesse Yardley

By Jesse Yardley

Jose Soriano entered the pharmacy. It was a warm summer day in Montreal – a perfect day to get outdoors and enjoy the weather. His wife Leydy suggested…

2 years ago | Comments

Nude Model Calgary

Shy girl takes off her clothes for art’s sake

Jesse Yardley

By Jesse Yardley

You wouldn’t expect a girl who describes herself as an introvert to take off her clothes in front of a camera, but that’s exactly what Beatrix Mae has…

2 years ago | Comments

Cheryl Fisher Jazz Singer

Is the Calgary jazz scene a glass half empty or half full?

Jesse Yardley

By Jesse Yardley

The Calgary jazz music scene has suffered a series of setbacks since 2010 when the city’s annual jazz festival was cancelled. In the few years leading up to…

3 years ago | Comments

Women's Fashion Calgary

Trend: Pointy Toe Stiletto Pumps

Jesse Yardley

By Jesse Yardley

Nine West: Capricious. $125.00   Nine West: Martina. $120.00   Nine West: Kimery. $130.00   Nine West: Corsette. $125.00   Nine West: Kinsley. $130.00 As every woman knows, the stiletto is…

3 years ago | Comments

Byodo-In Temple O'ahu

Visit the Haven of Peace on the Hawaiian Island of O’ahu

Jesse Yardley

By Jesse Yardley

It’s December in Hawaii, the busiest time of the year. Now mid morning, the weather is warm and sunny on the island’s south shore. Today my girlfriend Sue…

3 years ago | Comments

Cultural Events in Calgary

Corporations Play Important Role in Calgary Arts & Culture

Jesse Yardley

By Jesse Yardley

Calgary’s cultural events depend substantially on corporate sponsorships and donations to fund many of their activities. Corporate sponsorships benefit organizations such as Theatre Calgary, the Calgary Philharmonic Orchestra…

3 years ago | Comments